Jacket Required to focus on premium & sustainability

Jacket Required, a contemporary menswear and streetwear trade exhibition, is revamping its Autumn/Winter 2020 show, with a focus on new, premium and sustainable menswear, a new show build, and an updated layout containing a skate ramp installation.

The changes aim to attract buyers to new brands exhibiting at the show including Hedon, Snowman New York, On Running, Bjanko Milano and Alexridolfi, alongside leading labels Aigle, Pantherella, R.M.Williams, Kangol, Suit Denmark, Didriksons, LOIS Jeans, Cheaney Shoes, Fjallraven, Blundstone, SECRID, TOMS, and many more.

The Santa Cruz Skate Ramp will offer live demonstrations from a skate team. Santa Cruz will also be presenting its AW20 collection alongside streetwear brands Arbor, Straye Footwear, IMPALA, Powell Peralta, Body Glove, and R8GZ. The show will also showcase the debut collection from new label Universal Change Makers (UCM), as part of its focus on sustainability.

Event director of Jacket Required, Adam Gough, said: “The AW20 show will differentiate itself with a high quality streamlined premium, streetwear and sustainability offering of brands. The show build is shifting to premium full height white walling, and the revamped layout has been designed to present visitors with an inspiring and stimulating buying environment. The Santa Cruz skate ramp installation and live DJ’s aim to elevate the whole Jacket Required experience.”

Jacket Required will take place in the Old Truman Brewery from the 22–23 January.

article source by https://exhibitionnews.uk/