Manchester Central wins Excellence Awards

Manchester Central’s collaboration with Haymarket Media Group has recently won them an award.

The ABPCO Excellence Awards celebrate excellence and leadership in association conference and event organisations. At the 2019 edition, the venue’s partnership with Haymarket Media Group scooped them the ‘Best Industry Partnership’, following their collaboration to deliver the CIPD Annual Conference and Exhibition (ACE).

ACE brings together thousands of Human Resources and Learning & Development professionals with the goal of sharing insights, solutions and best practice on issues facing the profession and wider world of work. In 2018, the CIPD team made the decision to develop their programme to become the annual event for members. The aim was to engage with the previously untapped audience within the Greater Manchester community and Manchester Central supported this by reaching out to local connections.

The results of the partnership included:

  • 95% of delegates said they would recommend the event to a colleague – an increase of 10%
  • 91%of exhibitors successfully met their objectives
  • A 14%increase in overall attendee numbers
  • The number of CIPD members visiting the event increased by 17%
  • 60%of delegates came from within and nearby Manchester

Head of venue sales at Manchester Central, Elizabeth Conboy, said: “We are delighted to be part of the ABPCO family, and to have the opportunity to work with Haymarket to build on the success of previous CIPD events and make this event the best one yet.

“Manchester is increasingly regarded as the location to do business outside of London, with many private organisations opening large-scale offices in the region. Haymarket really wanted to tap into these audiences, and it was great to able to support their objective by maximising our contacts and facilitating meetings with key stakeholders across the city.

“It is a real pleasure to have received this award and to demonstrate the true meaning of a fruitful partnership.”

CIPD’s head of content, Anton Riolo said: “We work with lots of venues across a variety of events and this is the most successful partnership we have experienced. It’s a good example that working with a venue isn’t just about the space – it’s about the destination and how we can both make a difference in our markets. The close partnership has been instrumental in helping CIPD grow year on year.”

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