Messe Frankfurt acquires India’s largest fitness event

Messe Frankfurt acquires India’s largest fitness event-Messe Frankfurt Trade Fairs India Pvt Ltd, the Indian subsidiary of the Group, has announced the acquisition of Fitex India, the largest fitness and health event on the subcontinent.

The acquisition gives Messe Frankfurt ownership of Fitex India trade fair, previously owned and organised by Haryana-based trade fair company Smart Events. The two companies have joined forces to create a power-packed platform for the fitness, health, nutrition and wellness solutions for the Indian market.

“Smart Events has built Fitex into a strong business serving an exclusive niche segment that is well-positioned in the rapidly growing fitness, health and wellness industry.

Wolfgang Marzin, President and CEO of Messe Frankfurt

“We are committed to back great management teams to grow, so this is a strategic addition to our portfolio and one which we feel will strengthen long-term value for our shareholders. The acquisition demonstrates Messe Frankfurt’s continued growth initiatives to expand its business segments in India.”

Having made its debut in 2014, Fitex India is held annually in Delhi and has grown into one of the country’s largest fitness and health exhibition. The most recent event in Delhi in 2016 featured 42 exhibitors covering 7,000sqm of gross exhibition space with feature area with live stage performance arena, training zone, and other fringe programmes attracting 12,000 trade visitors.

Silvi Chawla, founder and director of Fitex India shared: “Joining forces with Messe Frankfurt will build Fitex India into the market leading and power-packed platform for our exhibitors, customers and industry stakeholders and allow us to deliver a truly international quality platform for business and networking. It’s all about creating value-added experiences for our customers and visitors and we can leverage on Messe Frankfurt’s expertise to take it to the next level.”

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