adidas to present at The National Running Show

It has been announced that adidaswill be present in the Intersport Zoneat The National Running Show Birmingham in partnership with Children with Cancer UK.

2020 will mark the first year that adidas features at the show. Visitors to The National Running Show will get the opportunity to try out the latest products from the adidas running shoe collection and clothing range, and get advice on what products would be best for them.

adidas will be located within the Intersport Zone at The National Running Show alongside other brands including New Balance, ASICS and Intersport DW Sports. As an Official Sports Retailer for the 2020 event, Intersport will offer extensive retail opportunities for runners of all levels and interests. The Intersport Zone will also host a number of interactive feature areas including Brilliant Shoe Discovery by SafeSize, Ask the Experts, The Running Skills Theatre and Intersport All Terrain Running Zone.

Further feature areas across the show include The Ultra Zone, Nutrition Advice Zone, 3D Gait Analysis, Obstacle Course Race, Steve Cram’s Training Camp, The Trail Zone, Sweat Test Zone, Treadmill Challenge and The Treatment Room. Each of these areas offers runners a chance to get active and learn about specialist areas of interest.

Visitors have the opportunity to listen to high-profile runners at the Speaker Programme which will include athletes such as Sally Gunnell, Linford Christie, Nicky Spinks, Dean Karnazes, Susannah Gill, Kriss Akabusi, Jo Pavey, Jordan Wylie,  Steve Cram, Lazarus Lake, Camille Herron, Mimi Anderson and Anna McNuff. The weekend schedule is now available for those wanting to plan their visit.

The National Running Show is the UK’s biggest independent running show. The Birmingham show expects more than 55,000 visitor ticket registrations for 2020, all of whom will be able to discover products from over 250 exhibitors, learn from speakers and improve their running technique.

CEO of Raccoon Events, Mike Seaman, said:“We are excited to welcome adidas to the Intersport Zone at The National Running Show Birmingham for the very first time. We are committed to offering visitors to the show a wide range of brands and adidas is without doubt one of the world’s biggest and best-loved brands within running. adidas joins other high-profile brands at the 2020 event and we are immensely proud to be showcasing them all under one roof for the benefit of the running community.”

Senior Manager Intersport UK & Ireland at adidas, Ryan Naber, added:“We are very much looking forward to attending The National Running Show Birmingham for the first time in January. We have lots of exciting plans for our stand and it will be a pleasure to meet runners of all interests and backgrounds, to help them choose the right gear for their upcoming year of running.”

Head of Marketing at Intersport UK & Ireland, Susan Herbert, said: “We are delighted to welcome adidas to the Intersport Zone at The National Running Show. With such a significant presence in the running market, we are confident that adidas will be warmly received by the many visitors to the show looking for the very best products from the very best brands.”

The third edition ofThe National Running Show Birmingham in partnership with Children with Cancer UKwill take place from 25-26 January 2020.

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