Tourism Malaysia VM2020 PROMOTIONAL VIDEOS & CORONAVIRUS
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Ranging from unique boutique hotel to budget accommodations, from intimate meeting rooms and seminar lecture halls, from Olympic size stadiums to state of the art convention facilities, Malaysia provides the right backdrop for your product launch or convention.
MYCEB was established by the Malaysian Ministry of Tourism, Arts and Culture. MyCEB’s role is to further promote and position Malaysia internationally as the preferred destination for meetings, incentives, conventions, exhibition including major events.
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TOURISM MALAYSIA AND SHARP RELEASE VM2020 PROMOTIONAL VIDEOS
Tourism Malaysia and SHARP Electronics Malaysia worked together to co-produce videos celebrating the Visit Malaysia 2020 (VM2020) campaign which were officially launched on 28 February 2020 at Pavilion Kuala Lumpur. The videos were released on Tourism Malaysia’s official VM2020 website today.
The videos titled ‘Diverse’ and ‘Amazing’ were especially made using SHARP’s AQUOS 8k technology to capture Malaysia’s sights and sounds, encapsulated by the tagline ‘Truly Aquos 8K, Truly Asia Malaysia’. ‘Amazing’ had also bagged the award for the best video under the Tourism Board Category at the Asia Destination Award in Bangkok in January 2020.
“We are very happy to collaborate with SHARP to create video content that does not only to showcase the beauty of Malaysia, but also serves to represent our national identity to a global audience,” said Datuk Musa Yusof, Director General of Tourism Malaysia.
While both videos are no longer than 3 minutes, they give a snapshot on the diversity of Malaysia and succinctly capture the multifarious nature of our ethnicities, arts and crafts as well the myriad of traditional dances to captivate both domestic and international tourists. The highlights on places of attractions throughout the video are hoped to stimulate interest and give ideas for future visitors on the local hotspots to be explored across the country.
The video collaboration with SHARP is part of the digital marketing campaign by Tourism Malaysia with the objective to generate traction on social media as Malaysia aims to welcome 30 million tourist arrivals and receive RM100 billion in tourist receipts for 2020.
The ‘Truly Aquos 8K, Truly Asia Malaysia’ videos are the result of a Memorandum of Joint Collaboration Partnership signed by Tourism Malaysia and SHARP in 2019 with the objective to boost promotion of the Visit Truly Asia Malaysia 2020 campaign. The promotional videos featuring Malaysia’s attractions will be showcased in 19,500 stores (195,000 TV panels) across SHARP’s global network.
Official Video Visit Malaysia 2020
Produced specially for Visit Malaysia 2020, this energetic video presents a kaleidoscope of the country’s best attractions. It showcases Malaysia’s diverse cultures – Malay, Chinese, Indian, Sikh, Malaysian Portuguese, Baba Nyonya and the various indigenous and ethnic communities that live together harmoniously, giving the country its unique appeal as a destination that is Truly Asia. Vibrant scenes of the modern, progressive country are intermingled with glimpses of its fabulous beaches, awesome nature, striking landmarks, trendy shopping malls and glorious food. Malaysia is bustling with delightful attractions and experiences; meet the warm and welcoming people, try out the delightful street food or delight in its many adventures. The video’s snippets entice viewers to know more, see more and ultimately, make this their next holiday destination. Simple yet diverse, modern yet brimming with tradition and heritage, the video encapsulates the quintessence of Malaysia charm.
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