The resilient Exhibition Industry takes a stand.
In the wake of Novel Coronavirus (COVID-19) resulting in a series of trade show cancellations worldwide, UFI, the Global Association of the Exhibition Industry, and SISO, The Society of Independent Show Organizers, have launched a new campaign, “This Show Is Open”.
With the intention to support exhibition and event organizers around the world, this campaign has been launched. As the exhibition and event organizers put the industry’s full experience to the task of keeping events going wherever possible, UFI ad SISO stands firmly with them. All exhibitions and events are being held in line with the guidance of health authorities and the interests of their customers.
He added, “As part of the exhibitions industry, we are committed to keep our exhibitions and events going around the world wherever we can do so.”
The campaign launches as the global outbreak of COVID-19 is challenging societies around the world. As health systems and governments deal with the outbreak, exhibitions and events globally are being postponed or canceled where deemed necessary. Exhibitions and events are one of the core elements of the industries and economies. They are both among the most responsive and resilient economical tools.
The “This Show is Open” campaign consists of material that UFI and SISO are making available to their respective memberships – covering all the global leading companies in exhibition management as well as regional and national heavyweights. They can add the visuals and text material to their ongoing communications around upcoming exhibitions – highlighting the fact that, while numerous exhibitions around the world are being postponed or canceled due to CIVID19, many shows are taking place successfully around the world.
The campaign materials are available for download here: https://www.supportingevents.org/
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